Modes of Persuasion in the Message of the Northrop Grumman Corporation Essay

Modes of popular opinion in the Message of the Northrop Grumman Corporation - Essay ExampleThe follow maintains that it covers the five basic areas of defense, namely aerospace, electronics, information, shipbuilding, and technical services (Northrop Grumman Corporation, 2011). By stating that it covers all the major areas of defense, the company is making use of logos, that is reasoning, in order to prepare its mastery over the field, and to gain the confidence of the buyers. Similarly, it states that it has had the U.S. government as its customers for over seventy years (Northrop Grumman Corporation, 2011). Again, this is a use of logos, because if the U.S. government is an old and continuing customer, then it follows that the company must deliver what it promises, and therefore, must be the top in its area. Therefore, the customer is drawn to the company due to the use of logos in their message.The company gives its history and states its evolution into a corporation (Northrop Grumman Corporation, 2011). It traces its development through the years and points out the periods of growth in its journey (Northrop Grumman Corporation, 2011), thereby developing credibility or ethos in its customers. It also gives the statistical figure of the thousands of workers that it employs (Northrop Grumman Corporation, 2011), get ahead strengthening the credibility of the readers of their message if a company has a clean and developing history, and if it employs so many another(prenominal) workers, then there could be no doubts approximately its credibility. The message, hence, has effectively used the technique of ethos to appeal to its customers.The statistics about the employees (Northrop Grumman Corporation, 2011) can also serve as pathos or emotional motivation. Moreover,it states that ithas been constantly improving interms of techniquesand headache (Northrop Grumman Corporation, 2011), furthermaking use of pathos. It states that ithas been constantly improving in terms of techniquesand business (Northrop Grumman Corporation, 2011), furthermaking use of pathos.